Fubu - The Illusion of a Big Brand

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The more music videos fubu appeared in, the more omnipresent they seemed. The tension between authenticating and creating an illusion goes back to something we talked about on our master's scale episode with media inventor trevor mc fedres. To build an authentic connection with your customers, you need to do some things that may feel artificial.

How do you create authentic partnerships to build scale? In Part 1 of our two-part series featuring Daymond John, founder of FUBU and one of the original “sharks” on ABC’s Shark Tank, Daymond shares lessons from FUBU’s earliest days in Queens, where he partnered with bouncers, bodegas, his neighbor LL Cool J, and his earliest collaborator and investor (his mom) to turn a great idea into a billion-dollar urban wear brand. Coming in Part 2: Transcending the transactional with Shark Tank, the Kardashians, and more.

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