Nancy Duarte: Why storytelling is vital to entrepreneurship
Pattern Breakers
00:00
The Hero's Journey
The protagonist in any, whether they're B2B, B2C, anything, your customer or your audience is always the hero of the story. And so often as an entrepreneur, we're not the central figure in the story, but that our customers, our audiences, those are the central figures. So if all you do is present facts and just talk about buzzwords and jargon and gobbledygook, you kind of miss that opportunity to make somebody part of that story.
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