The Adventure of Katy Perry

One of the people behind little Michaela is a music producer and a DJ called Trevor McFedries. He founded something called Broad, which is a transmedia company,. They produce these digital personas so that they can be followed. And when you think about, when you think what you can do with them. So if you imagine any popular pop star or female figure, I don't know, let's say it would be Katy Perry. Let's say Katy Perry. There's a limit, right to what she can do. She can, she can make videos, but she can be in one place at a time. Whereas with like a Michaela, they could make a show today