What 20M Shopify Surveys Reveal About Attribution
The Unofficial Shopify Podcast
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Harnessing Post-Purchase Insights
This chapter explores the functionality and evolution of a post-purchase survey app designed for merchants, emphasizing its role in collecting customer feedback during the order confirmation phase. It discusses the app's emergence as a solution for attribution challenges following the iOS 14.5 update and critiques traditional last-click models. By advocating for nuanced strategies in customer journey analysis, the chapter highlights best practices for designing effective survey questions that cater to both new and returning customers.
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