How to Read People Like a Book

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I was going to ask you this question because I started reading your book. And I love how you insert your sense of humor into it as well. So my mother is a psychologist, so imagine growing up with a mother who's a psychologist. Lots of IQ tests, lots of thoughtful looks when I do so bits of behaviour. Yeah, it was you had you figured out, right? Oh, completely. You know, most mothers do with their sons, but she really did. She had to be completely figured out and could explain it in psychological theory, but she was a social psychologist. It just made me worse than it would have been if I'd just been, you know, just

Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things.

Secret Identity/Origin Story (4:39)
Biggest Superhero (14:50)
Biggest Failure (22:37)
Awkward Testing Story (30:03)
Design Superpower (32:03)
Design Kryptonite (33:34)
Design Superhero Name (36:52)
Fight For Users (42:03)
Psychology & Design (43:05)
Habit Of Success (49:48)
Invincible Resource (51:26)
Book Recommendation (54:40)
Best Advice (57:49)
Contact Info (59:46)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/039

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