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The Young Investors Podcast
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The Effect of Branding on Perception
Meyer: "It's kind of scary that branding can have that much of an effect on how you actually perceive to like a dream" He says Payless Shoes did a campaign just recently where they changed one of their stores and made it all look like a luxury store. After I saw that campaign, all I thought was, well, wouldn't they just be better off making it fancy then? Meyer: "But we're great and we choose not to."
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