On this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp discusses which rules to break to skyrocket your company's growth.

Competition is stiff in today's startup world.

With so many innovative ideas and business models, it's no wonder that companies are running on all cylinders to stand out and generate revenue.

So how do you gain a competitive edge to accelerate growth? And how can infusing creativity into your brand set your company apart?

Melissa knows firsthand how to stand out in a crowded industry by throwing out the B2B rulebook.

Specifically, Melissa covers:

- Throwing out the old B2B playbook and defining the ClickUp brand.

- Adding a touch of humor to your marketing channels.

- How startups can figure out what their brand voice should sound like.

- How ClickUp measures advertising ROI.

- Why you need to hyper-niche down to stay competitive.

Learn more at https://tractionconf.io

Learn more about ClickUp at https://app.clickup.com/

#brand #marketing #innovation #startup

This episode is brought to you by:

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com

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