How Do We Own the Narrative Battle?

I think if we fight the narrative battle correctly and ardently, like you are a free to money, I think that's the overarching thing I'm trying to get at. How do we own the narrative and begin turning people like, oh, this is more convenient. The alternative is a hellscape. Our normy friends may not get that now, but how do we get to our normy friends? Is there getting to them? I think it can be done.

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