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RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen

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Dominating Your Market

The only way that you truly create a market of a lot of people go back, they hire a category design agency. Go find a demand gen agency that has built a native sales force app to track all your data in a standardized way. No one's looking for a revenue R&D lab. I'd make more revenue next year selling things as a B2B demand gen agency for sure. And so like I am making intentional choices, we don't let companies start with us anymore. If they want to spend more than $50,000 in advertising per program, I don't allow it anymore. We tell them to go and find an agency.

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