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How Can Data Leaders Shift from Data-First to Business-First Mindset? With Deepak Jose, Global Data, Analytics and AI leader

The Data Chief

CHAPTER

Evolving Data Strategies in the CPG Industry

This chapter explores the transformation of data utilization in the consumer packaged goods industry, emphasizing the shift from traditional data sources to innovative types like zero-party and synthetic data. It showcases how organizations like Mars are leveraging diverse data streams to enhance consumer experience and highlights the crucial role of leadership in promoting a data-driven culture.

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