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Ep. 145: Behind the scenes on the last days of a campaign

The Writ

CHAPTER

The Art of Political Advertising

This chapter explores the complexities of political campaign advertising, focusing on the swift creation of targeted ads and the strategic role of internal polling. It highlights the logistical challenges of producing effective ads under time constraints, particularly for demographics like university-educated men over 60. Additionally, the conversation examines the changing landscape of political messaging in light of social media's influence, contrasting current strategies with those of previous campaigns.

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