Media Monday: WBD’s Potential SpinCo and Politico’s Profit Playbook
The Powers That Be: Daily
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Navigating Media Restructuring
This chapter examines the recent shifts in the media landscape, focusing on WBD and CEO David Zaslav's strategies in response to the declining cable industry. The discussion includes potential changes and sales related to CNN, highlighting the challenges and opportunities of modern content production. With speculation on potential buyers and the cyclical nature of media brand prominence, the chapter offers insights into the future dynamics of major networks and assets.
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