15min chapter

Wild Hearts cover image

Tom Brunskill, Co-Founder and CEO of Forage shares lessons from closing the biggest brands in the world, reshaping employment with education, building a successful salesforce, solving the cold start problem and so much more.

Wild Hearts

CHAPTER

The Importance of Customer Love and Gross Dollar Attention

This chapter explores the significance of customer love in the sales journey and challenges traditional markers like NPS. It discusses measuring customer love through metrics like gross dollar attention and the difference between love for the team versus love for the product. Additionally, it delves into revenue retention disparities between enterprise and consumer businesses.

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