023 - Self Determination Theory and Video Games
Psychology of Video Games Podcast
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The Role of Focus Groups in Game Development
"We want to create the most valid narratives and test them that we can so that we can help developers, you know, move in the right directions. A lot of marketing research methodologies just don't meet what I would consider to be there's a lot of noise in them." "Once you collect enough of it... You can find statistically significant findings everywhere. Any effect," he adds.
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