Search Engine Relevance - Is That a Good Idea?

It's very relevant based. It's tough to show up for ones that you're not relevant for and the search engine doesn't deem you as relevant for is the hardest part. Amazon hides their relevance. The only time, i think, we branch out super outside of where we get into some wer generic spaces are things like events and gifting things. Any product could do well for those days. But you have to kind of fit this relevance factor as well with your product, and people need to click it and convert on it.