
The Drive, Episode 1
Lectures on Lacan Podcast
00:00
The OJI: The Experience of Lack
The job of advertising is to continually produce OJIs. The phone is the thing that if I get, I'm told the experience of lack will go away. What I'm lacking is a beautiful cat in the first place. If I get close enough to my cat to have a picture of her eyeball, at least one of those cats is going to straight up murder me or at least try.
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