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#62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek)

The Measure Pod

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Is Consent Required for Analytics?

The law doesn't define what is and isn't essential. It just says, if it's essential for the communication to happen at all, then consent is not needed. So there's a degree of technological understanding required of whoever is making that judgment. And obviously, you know, whether that judgment's being made in good faith because we're back to law ethics and risk again.

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