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13min chapter
Breaking Down the Relationship Marketing Awareness Pie
Sequence Over Strategy
The Crucial Awareness Stage in Relationship Marketing
This chapter highlights the critical role of the awareness stage in relationship marketing, emphasizing its greater importance over mere traffic marketing. It introduces the 'awareness pie' concept, detailing the key components of effective communication and trust that are essential for engaging potential customers and fostering strong relationships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode