#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
DTC POD: How The Best Brands Are Built
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TikTok Organic Ads
"I want to become a content machine oftentimes I find myself like feeling like I'm running a media arm more so than an e-commerce brand," she says. "So the strategy that I'm spearheading and building out extends far beyond influencers it's kind of like a two-prong strategy there's one for organic content creation and two influencers if I were to break it down." She adds, "Once they deliver it to you you're going to be thinking in terms of both a consumer as well as someone who kind of understands the algorithms".
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