Using Third Party Data for a 360 Degree View of Your Business

Today’s digital economy is more competitive than ever, and making smart data decisions can be what sets the leaders apart from the rest of the field. With new technologies now democratizing data at an accelerated pace, how can companies ensure that their data strategy is helping them stay ahead of the curve? As our third season comes to a close, Cindi takes a look back at some of our most insightful conversations to lay out six essential rules that every Data Chief should follow to dominate the decade of data.

Tune in to learn:

• Rule 1: Leverage the best-of-breed from the modern data stack (02:30)
• Rule 2: Empower everyone with true self-service analytics (10:58)
• Rule 3: Drive actions with operationalized insights (18:44)
• Rule 4: Build a flexible data foundation (27:26)
• Rule 5: Utilize third-party data to build a 360-degree view (35:07)
• Rule 6: Deliver engaging data-driven UX (38:47)

Mentions

• Gilead Sciences’ Murali Vridhachalam and ZS Associates’ Mahmood Majeed on the Modern Data Stack and Data Mesh
• The Modern Milkman’s Chief Strategy Officer, John Hughes on Using Data to Save Our Oceans from Plastic 
• Afterpay’s Nitish Mathew on Prioritizing Customer Needs, Balancing Governance and Freedom, and Giving Your Team Purpose
• ServiceNow’s Vijay Kotu on the Power of Micro-Decisions and Aligning Data Strategy to Business Strategy
• Three Must Read Data and Analytics Books with Tim Harford, Zhamak Dehghani, and Brent Dykes
• Unilever’s Vandana Khanna and Deeksha Singh on Demystifying Data, Dreaming Bigger, and Inspiring Business Users with The Art of the Possible
• OpenTable’s Grant Parsamyan on How Data and Analytics is Helping the Restaurant Industry Rebound from COVID-19

Get even more insights from data and analytics leaders on The Data Chief. https://www.thoughtspot.com/data-chief 

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Hear more from Cindi Howson here. Sponsored by ThoughtSpot.