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Amazon.com
Acquired
Amazon and Amazon's Product Market Fit
Amazon's product market fit originally came from, we can get you special order books quickly and easily. And it turned out they did get something right in this notion of like long tail books. There's very few people who want one particular book in the long tail, but most people want something in the longtail. This predates Cosmo.com eBay, they were almost the earliest. They just nailed it on a bunch of vectors where there's this great quote from Jane Slade: There were no grownups that could help us.
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