
S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)
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Navigating Retail Marketing Challenges
This chapter addresses the difficulties of measuring the impact of media spend on retail performance, particularly in unfamiliar product categories. It discusses the complex landscape of data acquisition from retailers and the innovative marketing strategies, such as geofencing and guerrilla sampling, that can enhance consumer engagement. Additionally, the chapter highlights the need for streamlined solutions for managing product information across various e-commerce and social platforms.
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