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WTF does it mean to "coach the unconscious mind"?

I Am Your Korean Mom

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Coaching the Unconscious Mind

Safi: What does it actually mean to coach the unconscious mind? Safi: You learn how to notice things and filter for things that you might have completely been missing before. Safi: The words they say are giving you an interesting indication of how they've set up their kind of model of this problem. If all you're doing is listening, right, there's still a fuck ton that you pick up on.

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