
You Don't Need A Big Audience If You Create Content Like This
Clients from Content
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How to Structure Your Business to Focus on a Small Audience
Josh Spector: I actively hate the idea of a big audience. He says most people drastically overestimate how big of an audience they need to accomplish whatever it is they want to accomplish. "I always say sort of social media is a tactic, not a goal in and of itself," he says. 'If you're going to work with fewer people et cetera, that can mean more value'
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