What Is the Biggest Global Cultural Practice?

Stephanie Coontz: Sport is the biggest global cultural practice. We in cultural studies have neglected it at our peril, says Coontz. If you know a lot about sports and care about it, you can bring all sorts of high level interpretation, she adds. "It's grown men and women in these ridiculously brightly colored clothes running around doing things with balls that don't seem to make sense"