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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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The Big Picture Story of the Olympics

The customer is absolutely in the drive seat. People want to be connected emotionally to brans. They like feeling part of the brand. And that's why now it's this big thing. Sonic baning is a big thing right now. But it's because the technology drove it, and then the disconnected technology caused in certain areas pushed it even further. So when i watch nbc, coverage of the olympics,. what am i hearing that you did? What we do is weth there to be a resource.

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