The psychology of political messaging, with Drew Westen, PhD
Speaking of Psychology
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Do We Absorb Political Information Differently From Other Types of Information?
Scientists have used f mri to study people's brains while they absorb political information. They found activation in an area towards the top of the front of the brain called the dorsal lateral prefetal cortex, which is involved in conscious, rational thinking. The problem is that we as humans can do exactly the same thing with ideas, and that is that we are drawn towards beliefs that make us feel good,. And we repel beliefs that making us feel the opposite.
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