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3min chapter
How to Get Startup Ideas
PG Essays
The Unsexy Filter and the Schlep Filter: Noticing Startup Ideas
This chapter discusses the importance of turning off the unsexy and schlep filters in order to notice valuable startup ideas. It explains how many programmers prefer convenient ideas and the scarcity it has caused, while highlighting examples of successful startups that have benefited from turning off these filters.
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Discover
highlights
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