Off Book #1 – Phil Nobile Jr. & Fangoria
Talking Scared
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Navigating the Challenges of Magazine Brand Evolution
This chapter explores the journey of a magazine brand, discussing key moments like editorial changes, ownership shifts, and strategies to boost circulation. It delves into the challenges of maintaining the magazine's allure in the digital age, emphasizing the importance of exclusive content and unique interviews. The conversation also delves into the evolving landscape of horror content creation, comparing indie and mainstream approaches while reflecting on the impact of nostalgia in the genre.
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