2min chapter

Decoding the Gurus cover image

Special: Guru Right to Reply with Chris Williamson

Decoding the Gurus

CHAPTER

The Binding Effect of Mutual Hatred

I'm seeing content creators who weaponize mutual hatred of an outgroup. This to me seems to be what's holding an awful lot of communities together at the moment. The bonding is built around mutual distaste for an outgroup rather than mutual love or commonality with the in-group. That's binding effect, I think, is something that does concern me a little bit because it's inherently fragile and it's built around hatred.

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