Ditching Hourly cover image

Be The Expert

Ditching Hourly

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Don't Ask Your Client's Opinion

Jonathan Stark: Don't ask your client for opinions on things about which you're an expert. He says the goal of a project is to convince more soccer moms to buy cleats, not what kind of color palette they think will work. If you abdicate responsibility for these decisions to the client, he says, "the amateur is just basically a pair of hands"

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