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How to Bottle Lightning
"I feel like we've been given a position of power and I say power in a good way because that's a lot of people have negative connotations around power," he says. "If you know something's going to work before you start it, then it's not an experiment." He adds: "Nine out of 10 times, you're not going to hit a home run... But one out of 10times, if we can hit a homerun that's worth a thousand runs, then it is big"