25min chapter

Acquiring Minds cover image

Taking a Flower Shop from $600k to $9 Million

Acquiring Minds

CHAPTER

Navigating the Floral Industry's Shift

This chapter examines the evolution of flower shops towards an online sales model while valuing traditional retail connections. It discusses the strategic balance between digital presence and physical locations, highlighting the importance of local branding and customer relationships. Additionally, it explores franchising opportunities and the benefits of direct sourcing from farms to boost profitability and enhance customer experiences.

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