Building an SEO Strategy -- Brandon Schakola //Overstock
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Get the Most Out of Your SEO
SEO is a game that you have to play, which is a zone strategy. There's never running in charge of those initiatives still trying to meet the number. You need to be providing them how do they get the walk built to get them? How much is the contribution of SEO going to drive here? And then that helps them understand how they scope, how they do t-shirt sizing and so on.
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