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Ep. 823: Joseph Pine Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Origins of Mass Customization

Michael Wolraich: The idea of the experience economy came to me in my first book, Mass Customization. He says it's about giving customers exactly what they want but at a price you're willing to pay. "If you design a service that's so appropriate for a person ... then you can't help it turn into a memorable event," he says.

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