Lego Life

Lego has a data first approach to everything. Do you find yourself doing a lot of education about sort of kid tech and zero data and then copy and geo-care? Yeah, yeah. I think the difference with this one is that we're not trying to have competing play patterns. So it's a comp, it's a compliment to building. It's not a competition for it, or it's not something where you have to choose one or the other.