Nonprofit Nation with Julia Campbell cover image

The End of Free Social Media

Nonprofit Nation with Julia Campbell

00:00

TikTok's Secret Sauce: Its Ability to Keep Users on the Platform

TikTok doesn't have a premium subscription model yet, but it is successfully expanding its advertising business. Pew Research Center found that the proportion of teenagers who said they're on TikTok almost constantly was 50% higher than those who said the same about Instagram. So this seems to me a kind of a ploy to creators to say, hey, come back to Instagram. And if you get verified, we'll give you more reach and visibility. Of course, we have literally no idea what that means. But I understand the value of paying for a service like YouTube or Spotify. Hello, like Spotify is I will pay for that until I'm in the grave. What do you think? Are

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