Targeting the Same Keywords Can Be Really Helpful for Branded Upsells

If they're complementary products then targeting the same keywords or product targeting themselves can be really helpful as far as a branded upsell strategy. If one of them is significantly outperforming the other then go with that one you know listen to the data because Amazon or Walmart wherever you're running ads on will reward that product more than the other one so it will naturally increase in ranking if it's performing better. So guys make sure that you don't just blindly change your bids raising or lowering but but how it's affecting your your placement there in the search results yeah.