The Future of Crypto Culture

I was doing collabs with artists of like, you know, use my ape. Let's do something together and just to kind of get it into the crypto cultural zeitgeist. And so, but I quickly realized that it was going to be way bigger because I originally when I got into NFTs, it was originally just a trade. So rather it turned from just being a trade to being like, okay, this is a really long term play in that my thesis was every major brand in the world would end up coming into the space at some point. Why shouldn't it be me? Right? Like, why can't I be one of those people?