Martech 101: back to basics
The Drum Podcast
00:00
Martek, Is Creative a Lever in a Future Proof?
Martek: We would be remiss without talking about creative as an important lever in a future proof, MARTech stack. And so I do think creative and finding ways to infuse better data signals into creative is going to be one of the best future proofing strategies. Lee: To what extent can you marry that creativity and personalization without having a huge tech stack and they're kind of overhauling everything that you're doing? Martek: The focus for us certainly is around. technology and platforms that democratize that sort of creative production element.
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