3min chapter

What Future with Joshua Topolsky cover image

Apple's Virtual Reality Distortion Field, with Mark Gurman

What Future with Joshua Topolsky

CHAPTER

Apple's Blind Spot in the Ecosystem

I think that one of the blind spots Apple has had in some ways historically has been things like the internet and search. So their bet is if the technology industry is going to push into headsets, they have to have one too. If they miss on that, one crack in the ecosystem could cost them big time across their other products. And by the way, Siri is a good example of where Apple tried to get into this like assistant game. They obviously have a huge foothold there. But everybody knows that Siri is worth it everything than many of the other assistants, notably Google's assistant.

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