3min chapter

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

How Harness found product-market fit: Jyoti Bansal and John Vrionis on customer discovery

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Be Methodical in Cold Outreach

In hardness, you talk to customers in large enterprise and mid-size in small companies. You want to be as methodical about what your assumptions are before assuming everything. In harness case, for example, we started with people struggling with all these kind of devops challenges. But the urgency wasn't really there in many of those because they had something that was there.

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