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Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
Masters of Scale
Innovating the Future of Gaming
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In this chapter, the CEO of Electronic Arts discusses transformative changes in the company, including the rebranding of their soccer game from FIFA to FC. They highlight ambitious plans to reach a user base of one billion gamers through innovative integrations of artificial intelligence and community content creation. The conversation also reflects on personal leadership insights and the importance of adapting to the evolving landscape of interactive entertainment.
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