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2min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
The Cure for Perception
Kip: I have a quest for a podcast episode. By the way, i think we should do a little light weight version of half bake marketing ideas here for him. Kip: If you and kering can discuss tactics, playbooks of companies who are trying to overcome perception problem. That would be huge. Especially if you can get tactical details, like actual campaigns that early stage companies did to shake the incumbents. All right, you're ready for that cure. Love it. Let's go.
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