The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 253: TaskRabbit Founder Leah Busque on Lessons Learned from a Product Reboot

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Open a Brand New Market for Your Company

The team and I had just a really instinctual feeling that if we could open a brand new market where no one had heard of us before, it would give us the opportunity to clearly measure. We started from scratch, we built a mobile product only. This is the first time in 2014 that we required all of our taskers to have either an iOS or Android device.

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