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2min chapter
It’s Time For Vanity Metrics To Perform A Disappearing Act
AdExchanger
Targeted Ads and Performance-Based Outcomes in Advertising
This chapter discusses the speaker's experience with targeted ads and the effectiveness of performance-based outcomes in advertising. They also explore the growth of the retail media ecosystem and the shift of budgets from traditional channels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode