The Four Pillars of Trust in Consumer Relationships

For our final episode of the year, let’s revisit Adam and Malcolm’s conversation from the archive.

When Adam Grant and Malcolm Gladwell sit down to challenge each other, everything is fair game. Sit ringside for this collegial cage match in which two preeminent writers rethink each other's ideas in an insatiable quest to get closer to the truth. Is intelligence undersold or oversold? Does individual blaming and shaming obscure the pursuit of real change on racism? Could rethinking everything lead not only to a better business but a better life? In pursuit of answers, Grant and Gladwell agree on this much: you shouldn't believe everything you think. Find the transcript for this episode at go.ted.com/T4GTscript4

For the full text transcript, visit ted.com/podcasts/worklife/worklife-with-adam-grant-transcripts

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