Let's Do It Live (E)
Akimbo: A Podcast from Seth Godin
00:00
Trying to Change the Big Thing
Instead of trying to change the big thing, instead of seeking out the biggest possible market, success lies in serving the smallest viable audience. So if we think about the famous Sony example, it turns out that for decades, Sony did great in the industrial marketplace. It's only when they tried to shift to a different place with different rules that the story kicked in.
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