I thing people need in social products, people need to know who the audience is. I think one difference with circles was the a circles would be my list, and then you'd have a different list. So they weren't messly shared. Rather, it wasn't clear to different people what the group was. Ifyo, if the leaders of the company are not participating, that does create, i think, a le bit of a tell. This goes to just generallike organizational practice and start ups: You have to walk your talk. And the spoken values have to map your lived values....

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