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💋 “The Duchess of Dupes” — Elf Beauty’s dupe dominance. Airlines domestic discount. Robo-taxi’s baseball play.

The Best One Yet

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The Duke of Dupes

In this economy, people are looking for an affordable splurge. A dupe is 90% similar to the better-known product, but for like a tenth of the price. TikTok's hashtags are flooded with shopping hacks recommending Elf dupes right now. For example, you can get this $40 Charlotte Tilbury blush or the $9 version from Elf Beauty.

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